Privacy Policy

WebPlay Ltd (“WebPlay”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website, interact with us, or use our services.

By using our website, you consent to the terms outlined in this Policy.

1) Information We Collect

We collect two main types of information: personal information and non-personal information.

a) Personal Information

Personal information refers to any data that can identify you directly or indirectly.
This may include:

  • Name, company name, job title

  • Email address and phone number

  • Billing or postal address

  • Payment details (where applicable)

  • Account login details (if relevant)

  • Any information you voluntarily share with us (e.g. messages, uploads, or files sent for project purposes)

We collect this information when:

  • You contact us through our website forms or email

  • You subscribe to our mailing list or download resources

  • You engage us for design, marketing, or automation services

  • You book a call, consultation, or strategy session

  • You interact with us via social media, ads, or CRM forms

b) Non-Personal Information

Non-personal data cannot be used to identify you. It includes:

  • Browser type, device type, operating system

  • Pages visited, time spent, referral source

  • Aggregated or anonymised analytics data

We use this information to understand how visitors use our site and improve our content, design, and performance.

2) Cookies & Tracking Technologies

We use cookies and similar technologies (like pixels and web beacons) to enhance your browsing experience and track site performance.

Cookies are small text files placed on your device that:

  • Remember your preferences and login sessions

  • Measure traffic, engagement, and campaign effectiveness

  • Help us improve site performance and ad targeting

You can control cookies in your browser settings — including blocking or deleting them. However, disabling cookies may affect how our site functions.

Third-Party Cookies

We may use trusted third-party tools such as:

  • Google Analytics (website performance tracking)

  • Meta Pixel (advertising and conversion tracking)

  • Calendly / CRM tools (booking and automation tracking)

These third parties may use cookies to collect anonymous or pseudonymous data. Please refer to their respective privacy policies for more information.

3) How We Use Your Information

WebPlay may use your personal data for the following purposes:

  • To deliver and manage our web design, marketing, or automation services

  • To respond to enquiries, support requests, or consultation bookings

  • To process payments and manage client accounts

  • To send updates, proposals, and service-related communication

  • To send marketing communications (only with your consent)

  • To improve our website, content, and advertising performance

  • To comply with legal obligations, prevent fraud, and ensure platform security

We may combine personal data collected online with data you provide through other channels (e.g. email or onboarding forms) to maintain accurate client records.

4) Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process personal data on the following lawful bases:

  • Contractual necessity – to fulfil our services or proposals you engage us for.

  • Legitimate interests – for business analytics, communication, and client relationship management.

  • Consent – when you opt into newsletters, updates, or marketing.

  • Legal obligation – when required to comply with UK law or court orders.

You may withdraw your consent at any time by contacting us (see Section 12).

5) How We Share Information

We do not sell or rent your personal data.
However, we may share data with trusted third parties who assist us in operating our business, including:

  • Payment processors (e.g. Stripe)

  • Analytics and CRM providers (e.g. Google, Meta, GoHighLevel)

  • Email marketing platforms (e.g. MailerLite, ManyChat)

  • Web hosting and IT providers (e.g. Framer, Cloudflare)

  • Professional advisers (e.g. accountants, legal counsel)

All third parties are required to handle your data securely and only use it for the agreed purpose.

We may also disclose your data:

  • When required by law, regulation, or legal process

  • To enforce our Terms of Use or protect our rights and safety

  • In connection with a merger, sale, or business restructuring

6) International Data Transfers

WebPlay is based in the United Kingdom.
Some of our service providers may process data outside the UK (for example, in the EU or the United States).
In such cases, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Addendum or Standard Contractual Clauses approved by the ICO.

7) Data Retention

We retain personal data only as long as necessary to fulfil the purposes for which it was collected, including:

  • Client and contract data: up to 6 years (for tax and legal recordkeeping)

  • Marketing data: until you withdraw consent or unsubscribe

  • Non-personal analytics data: retained indefinitely in aggregate form

Once data is no longer needed, it will be securely deleted or anonymised.

8) Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, misuse, or alteration.
These include:

  • SSL encryption on our website

  • Restricted employee access

  • Encrypted password and database storage

  • Vendor due diligence for all third-party systems

However, no online system is completely secure. While we strive to protect your data, we cannot guarantee absolute security of information transmitted over the Internet.

9) Your Rights Under UK GDPR

You have the right to:

  • Access – request a copy of the data we hold about you

  • Rectify – correct inaccurate or incomplete information

  • Erase – request deletion of your personal data (“right to be forgotten”)

  • Restrict – limit how we process your data

  • Object – stop processing for marketing purposes

  • Portability – request transfer of your data to another provider

  • Withdraw consent – at any time for marketing communications

To exercise these rights, contact us at info@webplay.uk
We will respond within 30 days, subject to verification.

10) Marketing Communications

If you’ve opted in to receive updates, we may send marketing emails about new services, insights, or offers we believe are relevant to you.
You can unsubscribe at any time using the link at the bottom of any email or by contacting us directly.

We never sell or share subscriber lists with third parties for marketing.

11) Links to Other Websites

Our website may contain links to third-party websites or platforms.
WebPlay is not responsible for the content, security, or privacy practices of those sites.
We recommend reviewing each site’s own privacy policy before submitting personal information.

12) Children’s Privacy

WebPlay’s services are not intended for children under 16, and we do not knowingly collect personal data from minors.
If you believe a child has provided us with personal information, please contact us immediately, and we will delete it.

13) Updates to This Policy

We may revise this Privacy Policy periodically. Any updates will be posted on this page with a new “Last Updated” date.
If material changes occur, we may also notify you by email or a notice on our homepage.

14) Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

WebPlay Ltd
Email: info@webplay.uk